Last updated: August 5, 2026
Vura is a running-coaching app published by Impact Bakers, a company registered in France ("Impact Bakers", "we", "us", "our"). These Terms of Service ("Terms") form a binding agreement between you and Impact Bakers governing your use of the Vura mobile app, its Apple Watch companion app, and the vuraapp.com website (together, the "Service"). By creating an account or using the Service, you accept these Terms. If you do not agree, do not use the Service.
You must be at least 13 years old to use Vura. If the law of your country requires a higher age for consenting to the processing of personal data (for example, 15 in France), you must have reached that age or have the consent of a parent or guardian, who must accept these Terms on your behalf. By using the Service you confirm you meet these requirements.
Vura builds a personalized running plan, adapts it to your recovery and training data, and provides coaching guidance, including through an optional AI coach. The Service is under continuous development: features may be added, changed, or removed, and the Service may occasionally be unavailable. Where the app is distributed as a pre-release or beta, it may contain bugs and is provided for evaluation.
Vura provides general fitness and training guidance based on the data you share. It is not medical advice, and neither the app nor its AI coach is a doctor, physiotherapist, or licensed medical professional. Consult a qualified health professional before starting or changing an exercise program, especially if you have a medical condition, are injured, are pregnant, or experience symptoms such as chest pain, dizziness, or shortness of breath — and stop exercising and seek medical help if such symptoms occur.
Running carries inherent risks. You are responsible for your own safety while training: pay attention to traffic, terrain, weather, and your surroundings, and use your own judgment over any guidance the app gives you. To the extent permitted by law, you assume the risks inherent in physical exercise undertaken in connection with the Service.
The optional AI coach generates responses with an artificial-intelligence model. AI output can be inaccurate, incomplete, or unsuitable for your situation. It is provided for informational purposes; always apply your own judgment, and do not rely on it as medical, nutritional, or professional advice. What data is shared with our AI provider — and what never is — is described in the Privacy Policy.
Vura works without an account, storing data on your device. To back up and sync your data or use the AI coach, you can create an account with your email address or Sign in with Apple. You agree to provide accurate information and to keep your credentials secure; you are responsible for activity under your account. You can delete your account and all associated data at any time from within the app.
You keep ownership of the training, health, and personal data you provide. You grant us the rights needed to host, process, and display that data solely to provide and improve the Service for you, as described in the Privacy Policy. We never sell your data or use your health data for advertising. You are responsible for the accuracy of the data you provide — the quality of your plan depends on it.
Vura is free to use, with a paid tier called Vura Pro that unlocks your full training plan, unlimited AI coach messages, your complete training history, and strength sessions. Vura Pro is offered as an auto-renewable subscription on a monthly or yearly term. The exact title, duration, and price of each option are shown on the purchase screen in the app before you buy, in your local currency.
Payment is charged to your app-store account at confirmation of purchase. The subscription renews automatically at the same price and for the same period unless you cancel it at least 24 hours before the end of the current period, and your account is charged for the renewal within 24 hours of the end of that period. You can manage or cancel your subscription at any time in your app-store account settings; cancelling stops future renewals and you keep Pro access until the end of the period you have already paid for. Deleting the app does not cancel a subscription.
All purchases are processed by the app store from which you downloaded Vura, and refunds are handled by that store under its own policies, not by us. We may change subscription prices or what each tier includes; we will give you reasonable advance notice, and a price change never applies to a period you have already paid for.
You agree not to: use the Service to break the law or infringe others' rights; probe, disrupt, overload, or circumvent the security or rate limits of the Service; access it with automated means (bots, scrapers) or attempt to extract its source code, models, or prompts except where the law expressly permits; reverse-engineer, resell, or offer the Service to third parties; or misuse the AI coach, including attempts to make it produce content unrelated to training or to extract other users' data.
The Service — including the Vura name, logo, app, design, training methodology, and content, but excluding your data — is owned by Impact Bakers or its licensors and is protected by intellectual-property laws. We grant you a limited, personal, non-exclusive, non-transferable, revocable license to use the app on devices you own or control, for your personal, non-commercial use, in accordance with these Terms and the app-store rules applicable to your download.
Vura integrates with services you choose to connect, such as Apple Health (HealthKit), Health Connect, and WHOOP, and uses services such as Apple Maps, Google Maps, and weather providers. Your use of those services is governed by their own terms and privacy policies, and we are not responsible for them. Disconnecting a service may limit features that depend on it.
If you downloaded Vura from the Apple App Store: these Terms are between you and Impact Bakers only, not Apple; Apple has no obligation to provide maintenance or support for the app and is not responsible for any claims relating to it (including product liability, regulatory, or IP claims); in the event the app fails to conform to an applicable warranty, Apple may refund the purchase price (if any) and has no other warranty obligation; and Apple and its subsidiaries are third-party beneficiaries of these Terms, entitled to enforce them against you. You represent that you are not located in a country subject to a U.S. government embargo and are not on any U.S. government list of prohibited or restricted parties.
To the maximum extent permitted by applicable law, the Service is provided "as is" and "as available", without warranties of any kind, express or implied, including fitness for a particular purpose, non-interruption, or that coaching guidance, readiness scores, or AI responses will be accurate or produce any particular training outcome. Data read from third-party devices and platforms may itself be incomplete or inaccurate. Nothing in this section limits warranties or guarantees that applicable consumer law does not allow to be excluded, including the French legal guarantee of conformity where it applies.
Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law — including liability for death or personal injury caused by our negligence, or for fraud, gross negligence, or willful misconduct.
Subject to that, and to the maximum extent permitted by law: we are not liable for indirect or consequential damages, loss of data not attributable to our fault, or damage resulting from your failure to follow safety guidance or from your use of the Service contrary to these Terms; and our total aggregate liability arising out of or relating to the Service is limited to the greater of (a) the amounts you paid us for the Service in the twelve months preceding the event giving rise to the claim, and (b) €50. If you use the Service as a consumer, you retain all rights granted by the mandatory consumer-protection laws of your country of residence.
You can stop using Vura at any time and delete your account from within the app. We may suspend or terminate your access if you materially breach these Terms (with prior notice and an opportunity to respond, except where the breach is serious or the law requires immediate action), or discontinue the Service with reasonable advance notice. Sections that by their nature should survive termination (including 7, 10, 13, 14, and 17) survive.
We may update these Terms as the Service evolves. For material changes we will notify you in the app or by email at least 15 days before they take effect. If you do not agree with the updated Terms, stop using the Service and, if you wish, delete your account; continued use after the effective date constitutes acceptance.
These Terms are governed by French law. If you are a consumer residing in the European Union, you also benefit from the mandatory provisions of the law of your country of residence, and you may bring proceedings in the courts of that country. Before any court action, we encourage you to contact us at hello@vuraapp.com so we can try to resolve the issue informally. Consumers in France may also use, free of charge, the consumer-mediation service that will be identified to them upon request or in the app once designated.
If a provision of these Terms is held invalid, the remainder stays in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms; we may assign them as part of a merger, acquisition, or asset sale, in which case we will notify you. These Terms, together with the Privacy Policy, are the entire agreement between you and us regarding the Service.
Impact Bakers — hello@vuraapp.com
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